A recent fitness industry article about transfermymembership.com in the United Kingdom.

By Ryan on August 23rd, 2007

Workout Magazine July 2007 The UK’s No1 fitness industry magazine

Written by Mary Ferguson
Mary contacted me at the end of May asking if I would like to have some input to her review about my site www.transfermymembership.com. I’m happy to report that Mary produced a nonbiased review of my site and how I believe it will positively affect the fitness industry.

Mary Wrote:
Ryan, a personal trainer who has worked in membership sales, believes trading memberships can benefit a gym in a number of ways. He said: ” I know how difficult it can be to sell yearly memberships to patrons who are concerned about being locked into an annual contract, so services like this can be used to reduce consumers’ uncertainty, clinching the deal.

My input:
I believe, in today’s service based industry, gyms have to become more flexible to the consumer realising a persons situation may change. In actual fact it can assist gyms in retaining a gym membership that would have been cancelled once the contract is completed.

Mary Wrote:
“Gyms are under constant pressure to offer month to month contracts instead of 12 month tie-ins but from a business perspective six and twelve month memberships are essential to shield gyms from seasonal fluctuations in membership sales”.
“Transferring memberships allows gyms to introduce a greater flexibility to the marketplace as well as enhancing the length of each membership deal”.

My input:
I couldn’t have said it better myself. The introduction of our site to the market place was to fill a need for both the consumer and the gyms. Consumers or members may become disgruntled if they feel they have to continue paying for a membership they aren’t utilising. On the flip side, gyms have to make money to keep their doors open. It would be almost an impossibility for a gym to survive financially if they had to offer month to month memberships. Making it finacially difficult in winter periods and the festive season. The bottom line is, if gyms “don’t make money” service slips and so does the standard of equipment and facilities.

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