Another Gym chain to hit Australian shores

By Ryan on October 28th, 2007

Virgin Active are on the way to Brisbane Australia from as early as 2008. Their health clubs are already a huge success in Britain, South Africa, Spain and Italy.

Virgin Active first hit Britain and Spain in 2005, when it took over 13 Esporta health clubs. Last year, Virgin Active became Britain’s second biggest fitness chain after a $1.5 billion takeover of the Holmes Place health club brand secured an additional 47 clubs. The chain now has 165 clubs in Britain and Europe.

Andrew McShea, Queensland spokesman for gym chain Goodlife, said he wasn’t afraid of competition. “We know Virgin Active is looking to come to Australia, but it’s not something Goodlife is concerned about,” he said. “We’ve got a strong foothold in Queensland and a bit of competition will help keep us on our toes.

“It’s also good for the industry and gets more people into health and fitness.”

LivingWell bosses said they were also confident in their brand strength.
A Virgin spokeswoman said that the Australian Virgin Active launch had yet to be finalised. “It is one of the areas we are looking at setting up here because it is a very successful chain overseas,” she said. (couriermail.com.au)

The plus of more gyms means more benefits for the consumer/members service is king in the fitness industry. Price isn’t the consideration anymore. People want to join a club that offers programming, specific guidance through personal training and many other related services such as; health and wellness seminars. Tell us what you think??????? Service or facilities?

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