UK- Cheaper life insurance etc.. Choose to look after your health

By Ryan on September 27th, 2007

This was recently displayed on channel4.com A new type of life insurance policy has been launched that rewards customers who have healthy lifestyles with lower premiums. PruProtect, which is a joint venture between insurance giant Prudential and South African insurer Discovery, will offer life cover, income protection and serious illness cover.

It will work along the same lines as PruHealth, which rewards customers’ healthy lifestyles with so-called vitality points, which can then be offset against the cost of annual premiums.

This is a fantastic move giving those who choose to live a healthier lifestyle non-smokers, exercise regularly and generally those who are proactive in the way they live their life a reward (or discounts) on the cost of their life cover, income protection and serious illness cover. Wouldn’t it be great if this movement carried onto health cover in Australia. Even better changes like this accompanied with tax subsidies for those who choose to look after their health.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.